This article will give you insight into several often overlooked areas of email copywriting which hurt the overall validity of an email message.

1 The first important item you need is a salutation. Salutation? What is that? It is the Dear Friend or {FIRSTNAME}, at the start of the body of the email.

What you're doing by having a greeting is personalizing the impersonal email message. It helps to do this because it is the only time you connect with the reader on a personal level.

2 Going along with the personalized greeting is the use of the person's name, or just the word friend, two or three times in the body of the email. It is as if you are talking to your customer one on one! Just from doing this!

3 The third item you should have is to end your email message with a farewell note. Then add your name. Simply putting a Thanks! at the end is not enough.

You need to add you namel. It's pointless to simply place a Thank You for Reading This or Later or Thanks for your time. It is only half the puzzle. You want to connect and reconnect throughout your message.

It is as if your are talking to the email message reader rather than writing to them.

4 Everyone loves a story. Stories are valuable in email messages. In your story, please, tell something interesting. There is nothing worse than a story that is boring! Come on now, use some imagination!

5 Say something or tell a story about your product or your life, but do not make it the usual rags to riches tale. That one has been done too much. Do something about how your product blows everybody minds!

Write something about how you have made so much money that the bank does not have the room to keep it all. Make it funny, use humor!

6 Be imaginative in your story-telling. Use your brains! People do not want to be talked down to or taken for dummies. If they think you are doing that they will delete your email faster than greasy lightning!

7 Make certain you hit some personal feelings when you tell your story. Remember, people buy on an emotional basis. If you base your story on an emotional level then your chances of making a sale increase by a great degree!

8 Cross your t's and Dot all your i's! Punctuation is overlooked by many rookie writers. It should not be. Proper grammar is essential to reader likeability!

Spelling is an important part of grammar. Don't forget to check your spelling. Do this and your writing will cast a spelling spell over your readers. Forget it and it will amount to no sale.