If you’re in the process of developing a strong internet marketing strategy to promote your brand / business, you must not forget to add Squidoo to this equation. Simply because, Squidoo works & is absolutely free to use!

First things first, what is Squidoo? Squidoo is an upbeat and popular publishing platform where users can publish content on topics of their interest. Also known as Lenses, these pages allow publishers to share their views, opinions and knowledge on something that matters or appeals to them.

Take for an example the lens of a camera. Just as a camera lens shows you a view of something, a Squidoo lens too, helps you to read about different topics and allows you to share your perspective on anything you choose. Squidoo lens can be about you and your hobbies, article overviews, about your products, blog & website, about your product reviews, RSS feeds or even about your business. And the best part, each lens is created by an individual.

To get true value out of your presence on Squidoo, do make sure that your content is well written and offer quality information.

How to Market With Squidoo?

Say you are completely new to the online world and have no website. Inspite of that, you are looking at promoting your local business or products. Squidoo allows you to do just that simply by creating an informational lens about your business and providing details which can be searched by prospective customers. In the event that you have a website, you can link back to it using targeted keywords through your Squidoo lens, thus boosting your search engine rankings and driving valuable free traffic to your website.

1 ) Once you have created a valuable Squidoo lens, you can Bookmark the same by adding its link on your website, blog, and social networking tools such as Facebook, Digg etc.

2) Link back to your Lens by searching for other relevant lenses and leaving your constructive comments on their Guestbook, while adding a link back to your own lens.

3) Follow the guidelines provided by Squidoo to promote your lens and improve its rankings.

4) Join relevant groups on Squidoo related to your line of business. Doing so helps to improve the popularity of your lens and attracts the attention of other members in the group.

5) RSS Feed Syndication is another very useful tool. By using it, you can easily syndicate your blog posts on your relevant lens.

Squidoo offer a large number of opportunities for marketing yourself and your business. If you haven’t already, start utilizing the power of Squidoo to further your online marketing efforts.