As Galanz Through the overall cost leadership strategy and rigid
Price war The establishment of a "concern the interests of consumers, cheap" and
Brand Image extends into the Air conditioning Industry, due to air conditioning
Competition Pattern as the oligarchy did not like Glanz
Monopoly Persons. By Microwave ovens Market trends and Galanz brand diagnosis, that the brand identity standards conform to changes in consumer psychology and evaluation strategy for change, Galanz existing brand identity.

1, Galanz existing brand identity Ivy diagnosis Conclusion: The overall cost leadership strategy by Glanz and rigid price war, accounted for around seventy percent market share. Tens of millions of users in the use of discovery, Galanz excellent quality, combined with superb press speculation, almost no cost to the price drop Galanz, the quality is still good reason for science, vivid, Tong Yu to inform consumers, so consumers generally considered Glanz "cheap." Galanz price war in the interpretation of the starting point, also focuses on the Galanz hardly worth the effort to be fair to the Chinese people, so that hard-earned money of ordinary people to become more valuable every minute. (See the author's monograph ("Glanz, overall cost leadership strategy success story")

Therefore, Galanz should remain in the minds of consumers of the brand identity is:
1, the Kingdom of the world's microwave ovens.
(Microwave industry absolute cell phones) 2, good value for money. 3, concerned with the interests of consumers (Glanz not afford to allow consumers to get rich, but ordinary people can hardly worth the effort becomes more valuable every minute).

Second, consumers of psychological identification with the standard trend of microwave
As income increases, price sensitivity decreases. A few years ago, many consumers purchase psychology: to buy a quality and reliable microwave oven, reduce fatigue on the trip home. However, a microwave oven from a practical function, to give to family and life of great convenience, and can take 10 years. The price of mainstream products 300 to 500. This can greatly increase the price to buy a microwave oven on the quality of life are many consumers, a value too. At least economically developed cities and coastal areas and small towns

Countryside Residents a sense of brand value, began to focus on, technology advanced, industrial design and personalization features, and are willing to pay this premium.

As fully ready to beautify the appearance of beautiful
Kitchen Microwave ovens to spend 100 yuan, less willing to disclose microwave ovens, multiple microwave inside and outside while the food cooked in microwave ovens to pay 200.

Ivy Planning The Galanz brand identity strategy adjustment
1, the existing brand identity can not be due to changes in consumer psychology, be adjusted quickly to upgrade, or will the most water in the market to consumers.

Galanz existing three major identification is not conducive to Galanz group of consumers to capture high value-added. If time enhance brand recognition, pre-empt competitors to differentiate strategic offensive upmarket, build brand identity is less price sensitive appreciation of high-income groups, and establish close brand?? Customer relationship. Glanz to recapture the high-end market will be less effective, proactive is the best defense.

2, due to changes in consumer psychology, the new brand identity to be strengthened Galanz the following:

1) China and the global pioneer in microwave technology (microwave industry investment in technology and patent costs up to get the largest amount)

2) concerned about consumer demand (product feature innovation)
3) Wumart Package Including internal and external harmony of the United States (heavily into industrial design and

Mold Development)

Fact, Glanz has been focusing on technology investment, technology research and development expenses in 2001 nearly 2 million so far won 230 patents, developed the extraction of grease integrated microwave ovens, microwave ovens and other sophisticated new light.

I am China Product writer, reports some information about pool cover pump , vane pump.