Earlier, companies would turn to electronic or print media for corporate promotions but today the more tangible items like promotional t-shirts or caps are fast replacing the former. These are imprinted with the organization’s logo and contact details, sometimes even displaying a socially relevant message to attract the viewer’s attention. Promotional clothing is a unique way of promoting a brand because it advertises the company name both intentionally and otherwise. It is ideally suited for giving away at trade fairs and conferences or seminars and especially conducive when new products are to be launched. This is a fast paced medium of promotion since the viewer is not a single individual, rather the owner of the clothing can end up promoting the brand everywhere he wears that piece of clothing. Many websites cater to the needs of companies resorting to this method of brand promotion. These virtual stores can easily customize such clothing depending on the organization’s needs and budgetary limitations. They can correctly feel the pulse of the target audience and being the professionals that they are, they design the clothes keeping the interests of both clients' and companies' in mind. The internet offers dependable, budget-friendly and easy-to-use services to the company to pick out what product suits its requirements the best. Clothing specifically designed for promotion finds place both as 'thank you' gifts and as giveaways and can attract both regular and potential customers with equal aplomb. Companies can use these to gift employees for the invaluable services rendered, which in turn improves brand loyalty and employee morale. Gifts like clothing have a long lasting impact on employees and makes sure that the company name goes beyond sales. Choices in promotional clothing are numerous, ranging from golf t-shirts and outerwear to hats and caps. The promotional t-shirt has most commonly been distributed ever since the thirties and everyone enjoys wearing these regardless of gender or age. The Planet Hollywood t-shirts, for instance, have been a rage amongst many generations for the past few decades and are identical in looks everywhere they are sold. Jackets and baseball caps are equally effective as corporate giveaways, particularly in those areas where it is cold or characterized by excessive rainfall. Promotional clothing ought to be branded well to make a mark, meaning that the embroidery in all clothing items should be uniform and the printing clear and identical. Logos and social messages are to be displayed clearly on all t-shirts and caps so that the one wearing that piece of clothing is proud to be wearing it. The recipient, therefore, feels good not only over being appreciated by the employer but also thrilled to be wearing something that looks and feels good too.